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When was the last time you updated your website with your latest news and changes to your business or products and services? If you’re scratching your head for the answer, it’s likely that an update is long overdue. It’s highly likely that the people who are interested in doing business with you will include your website in their decision-making process. That’s great if you’ve got an up-to-date website - not so good if you haven’t even looked at it for months.
The easiest way to update your website is using a Content Management System. These can be ‘plugged in’ to your website, or your web designer can build one for you. Most systems make updating your site as easy as amending a Word document. A good one will let you add new pages to your website, add, format or delete existing text, remove images and add new ones, and add ‘keywords’ to the background of the site. By making regular changes and improvements, you’ll improve your search engine position on Google.
There are many different ‘off the shelf’ Content Management Systems available. You may find some which offer you too little in terms of control over your site, or come across others that include so many bells and whistles that they feel bloated and confusing. At Local Web Solutions/ LWS Creative we provide all our clients’ websites with our very own bespoke CMS. This gives you the control you need and you don’t need to be a techie to update it. We’ll give you full training so you can be confident that you can conquer your content.
Claire is the Managing Director of Local Web Solutions and LWS Creative. For more information on Content Management Systems (CMS) and keeping your site up to date contact Claire on 01903 785568 or claire@lws-uk.com.
