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Statistics gathered by Tourism South East directly from businesses across the region show that visitor attractions, camping/caravanning, and self‐catering businesses all benefited in 2009 from cost-conscious households holidaying at home, with many businesses enjoying a record breaking season over the summer. The weekend domestic leisure market was also bolstered by the ‘staycation’ trend.
Camping and caravanning were particular popular amongst cash-strapped Brits with higher levels of bookings reported across the South East. Visitor attractions across the region also reported brisk trade over the summer months. Admission numbers rose by 20% or more for some attractions.
Behind these headlines, however, lies a rather mixed picture of business performance for the tourism industry. For many visitor attractions across the region an increase in admissions hasn’t necessarily led to a like for like increase in profits. Price sensitivity among consumers has necessitated promotions and offers. Nearly all report that ancillary spend in gift shops and catering is down. For some, increased volume has been achieved at reduced levels of profitability.
However, there is much to be optimistic about, and with so many attractions to lure holidaymakers, the tourism industry in the south east can look forward with anticipation to 2010.
Editorial kindly supplied by Tourism South East.
www.industry.visitsoutheastengland.com.
Winner: Butlins
Bognor Regis has always been popular with families looking for a traditional seaside holiday and is still one of the nation's favourite destinations.
Jeremy Pardey, Resort Director, Butlins Bognor Regis, said: “We are extremely proud and delighted to win this prestigious award as it is testament to the truly wonderful guest experience my team provides. Billy Butlin said ‘our true intent is all for your delight’ and this continues today.”
To find out more about what Butlins in Bognor Regis can offer, not only for your family holiday, but your next conference or business meeting, call 01243 822 445
or visit:
www.butlinsevents.com
Sponsor: Garden Innovations
Garden Innovations proudly sponsored the Sussex by the Sea Tourism Award.
Peter Field, Managing Director, comments: “We are delighted that Butlins took home the award and I’m sure their new conference centre will be a top venue for local businesses. Garden Innovations is justly proud of our committed Arun District Council, the Arun Business Partnership and the surrounding local business community.”
To find out more about Garden Innovations, contact the team on 01903 859100, or visit
www.garden-innovations.co.uk
